For Optometry Practices

Bring Back Overdue
Eye Exam Patients

Automated postcard + call sequences that remind patients their eyes may have changed. Turn overdue exams into booked appointments.

Start Free — No Credit Card
4.4%
Direct mail response rate
—up to 9% on house lists1
58%
Drop in eye care visits
during COVID2
~$485
Average revenue per
patient visit3

Your Patients Aren't Coming Back on Their Own

Most patients skip eye exams because they think they "see fine." But many eye conditions—glaucoma, macular degeneration—have no symptoms until it's too late. Eye care visits dropped 58% during COVID2 and many practices still haven't fully recovered. Those patients need a nudge.

Why Patients Lapse

  • × "I see fine, so I don't need to go"
  • × No proactive recall system to re-engage them
  • × Current glasses/contacts feel "good enough"
  • × Simply forgetting without proactive recall

What Brings Them Back

  • ✓ Postcard: "Your eyes may have changed since your last exam"
  • ✓ Personal call: "Dr. [Name] noticed it's been a while"
  • ✓ Specific offer: free retinal scan or frame discount
  • ✓ 3 waves over 8 weeks with 90-day rest cycle

Pre-Built Optometry Playbook

Lapsed Patient Reactivation — 3 waves, 8 weeks, 90-day rest cycle

W1

Week 1 — Postcard

"Your eyes may have changed" tone. Free retinal scan or frame discount offer. QR code to online booking.

W2

Week 2–3 — Front-Desk Call

Personal and warm. "Dr. [Name] noticed it's been a while since your last eye exam." Pre-loaded script.

W4

Week 4–5 — Second Postcard + Call

Vision health urgency: "Many eye conditions have no symptoms." Different design, second call for non-responders.

W7

Week 7–8 — Final Postcard

"Keep your vision health on track" framing. Time-limited offer. Then 90-day rest before recycling.

Annual exams are standard—every patient who skips a year is a reactivation candidate.

How It Works

1

Pick the Optometry Playbook

Choose "Lapsed Patient Reactivation" or "New Mover Welcome." Wave timing, call scripts, and postcard direction are pre-configured.

2

Upload Your Patient List

Export overdue patients from your EHR as CSV. Our import wizard auto-maps patient name, phone, address, and last exam date.

3

Launch & Let It Run

Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. The sequence runs itself.

4

Front Desk Works the Queue

Pre-loaded scripts, outcome tracking, and automatic follow-up scheduling. Warm leads get flagged for priority booking.

Simple, Transparent Pricing

Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.

Starter

$49/mo

2 campaigns · 500 contacts · From $0.79/piece

Most Popular

Growth

$149/mo

Unlimited campaigns · 5,000 contacts · From $0.69/piece

Custom

Let's Talk

Custom limits · Volume pricing ·

Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.

Ready to Get Started?

Join the early access list and be first in line when we launch.

Start Free — No Credit Card

1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.

2 Arunoday et al., “Shifts in ophthalmic care utilization during the COVID-19 pandemic,” Nature Communications Medicine, 2023.

3 CareCredit/Jobson, 2019 Optometry Trend Report; Power Practice, Vision Metrics, 2025.