Automated postcard + call sequences for annual wellness, vaccination reminders, and pet dental cleanings. Turn overdue patients into booked appointments.
Start Free — No Credit CardOwners forget annual exams, assume their pet is healthy, and let email reminders pile up unread. A coordinated postcard + call sequence changes that.
Two ready-to-launch campaign sequences for your clinic
"It's time for [Pet Name]'s annual checkup." Wellness exam offer. QR code to online booking.
"We noticed Bella is due for her annual wellness exam." Pre-loaded script with pet name, outcome tracking.
Health urgency framing: "Preventive care catches problems early." Second call attempt for non-responders.
"Keep [Pet Name] healthy" framing. Final touchpoint before rest cycle.
"[Pet Name] is due for vaccinations." Clear list of which shots are needed. QR code to schedule.
Friendly call to schedule the appointment. Pre-loaded script with pet name and vaccination details.
Four design styles, all themed for your veterinary clinic and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Choose "Annual Wellness Recall" or "Vaccination Reminder." Wave timing, call scripts, and postcard copy direction are pre-configured for vet clinics.
Export overdue patients from your veterinary practice management software as CSV. Our import wizard auto-maps columns including pet names.
Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.
Scripts are pre-loaded with pet names. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.
A typical veterinary clinic has 500 overdue pet owners (no visit in 12+ months). Here's what a PostKnock recall campaign looks like:
That's a 12.7:1 return on a $790 investment.
Note: multi-pet households increase value — 35% of clients have 2+ pets.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific veterinary campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA — we don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock veterinary recall cards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective veterinary recall cards include: the pet's name, a specific reason for the visit (annual wellness exam, vaccination due date), your clinic name and phone number, and a QR code linking to online scheduling. PostKnock templates include smart variable fields that auto-fill each pet's name and owner details.
Use the Vaccination Reminder playbook: a postcard listing the specific vaccines due, followed by a phone call one week later. Personalized postcards with the pet's name and due vaccines get significantly higher response rates than generic reminders. The 2-wave sequence typically brings in 3–5% of overdue patients.
Yes. PostKnock supports variable fields for pet name, owner name, last visit date, and more. Each postcard is printed individually with personalized content — "It's time for Bella's annual checkup" performs far better than a generic "your pet is overdue" message.
Yes. Most veterinary practice management systems (Cornerstone, AVImark, eVetPractice, Shepherd, NaVetor) let you export patient data as a CSV file. Filter by last visit date to pull patients overdue 12+ months, then upload the CSV to PostKnock. Our import wizard auto-maps owner name, address, phone, and pet name columns.
For annual wellness, send a 3-wave campaign starting when the patient is 1–2 months overdue. For vaccinations, a 2-wave sequence timed to the due date works best. After completing a campaign, wait 90 days before recycling non-responders into a new sequence to avoid fatigue.
30 minutes from signup to first postcard mailed. Upload your patient list, pick the Annual Wellness Recall playbook, customize the offer, and click Launch. Pet name personalization is included via the {pet_name} variable so each card greets the right pet by name.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.
Any system with CSV export (AVImark, Cornerstone, ImproMed, eVetPractice, Shepherd, NaVetor, etc.) works with PostKnock. Direct API integrations are not yet available. Export your overdue patient list including pet names, owner contact info, and last visit dates — the import wizard auto-maps the columns.
Stop sending postcards and hoping. Start sending postcards and calling.
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Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 AVMA (American Veterinary Medical Association), veterinary practice count, 2024.
3 APPA (American Pet Products Association), National Pet Owners Survey, average annual veterinary spend per pet.