Automated postcard + call sequences designed for dental offices. Turn your lapsed patient list into booked appointments.
Start Free — No Credit CardEvery practice has patients who haven't been seen in 12+ months. A single postcard won't bring them back—but a coordinated postcard + call sequence will.
Lapsed Patient Reactivation — 3 waves, 10 weeks, 90-day rest cycle
"We miss you" tone. Specific offer (free exam or whitening discount). QR code to online booking.
Personal and warm. "Dr. Smith wanted to reach out personally." Pre-loaded script, outcome tracking.
Different design, limited-time urgency. Second call attempt for non-responders.
"Last chance / keep records active" framing. Then 90-day rest before recycling.
Four design styles, all themed for your dental practice and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Choose "Lapsed Patient Reactivation" or "New Patient Acquisition." Wave timing, call scripts, and postcard copy direction are pre-configured.
Export lapsed patients from your practice management software as CSV. Our import wizard auto-maps columns.
Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.
Scripts are pre-loaded. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.
A typical dental practice has 500 lapsed patients (inactive 12+ months). Here's what a PostKnock reactivation campaign looks like:
That's a 25:1 return on a $1,185 investment.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific dental campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA — we don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock dental recall cards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective dental recall cards include: a friendly personal greeting, a clear offer (free exam, cleaning discount), your practice name and phone number, and a QR code linking to online scheduling. PostKnock templates include all of these with smart variable fields that auto-fill each patient's name.
Our data shows that 3-wave campaigns perform best for dental recall. Wave 1 is a friendly "we miss you" postcard, Wave 2 adds an incentive offer 2 weeks later, and Wave 3 creates urgency with an expiration deadline. Each wave can include an optional phone follow-up call.
Yes — direct mail achieves 5-9x higher response rates than email for dental practices. Postcards have a 100% open rate (no envelope to throw away) and dental practices report up to 750% ROI on postcard marketing. Adding phone follow-up calls further increases reactivation rates.
Yes. Most practice management systems (Dentrix, Eaglesoft, Open Dental, Curve Dental, Denticon) let you export inactive patients as a CSV file. Filter by "last visit date" to pull patients overdue 12+ months, then upload the CSV to PostKnock. Our import wizard auto-maps name, address, and phone columns.
Long-lapsed patients (2+ years) respond best to a specific, high-value offer — like a free comprehensive exam or a significant cleaning discount. Avoid generic "we miss you" messaging. A 3-wave campaign with phone follow-up typically reactivates 3–5% of these patients, which can mean 15–25 patients from a list of 500.
Most practices launch their first campaign within 30 minutes. Upload your CSV, pick the Lapsed Patient Reactivation playbook, customize the postcard offer (Free plan templates work out of the box), and click Launch. Postcards mail via USPS First-Class within 1–2 business days and arrive 3–5 business days after that.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.
PostKnock works with any practice management system that can export patient lists as CSV (Dentrix, Eaglesoft, Open Dental, Curve, Denticon, etc.). Direct API integrations are not yet available — the CSV import wizard auto-maps name, address, phone, and last visit date columns from any export.
Stop sending postcards and hoping. Start sending postcards and calling.
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Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 IBISWorld, “Dentists in the US — Number of Businesses,” 2024.