Automated postcard + call sequences designed for chiropractic offices. Turn dropped treatment plans into rebooked appointments.
Start Free — No Credit CardMost chiropractic patients drop off after initial pain relief. Without a reactivation system, those incomplete care plans turn into lost revenue—and worse outcomes for the patient.
Lapsed Patient Reactivation — 3 waves, 8 weeks, 90-day rest cycle
"Your body may have changed" tone. Free consultation or adjustment discount. QR code to online booking.
Personal and warm. "Dr. [Name] noticed you haven't been in." Pre-loaded script, outcome tracking.
Different design, wellness urgency: "minor misalignments become chronic problems." Second call attempt for non-responders.
"Keep your spine health on track" framing. Then 90-day rest before recycling.
Four design styles, all themed for your chiropractic practice and ready to customize. Same offer, same call follow-up — just pick the look that fits your brand.
Bold
Photo
Minimal
Gradient
Front Detail
Back (Address Side)
Choose "Lapsed Patient Reactivation." Wave timing, call scripts, and postcard copy direction are pre-configured for chiropractic offices.
Export lapsed patients from ChiroTouch, Jane App, or your practice management software as CSV. Our import wizard auto-maps columns.
Postcards mail automatically via USPS. Your call queue populates 3–5 days after delivery. Non-responders advance to the next wave.
Scripts are pre-loaded. Staff logs call outcomes. Warm leads get flagged. The entire sequence runs itself.
A typical chiropractic practice has 400 lapsed patients (inactive 6+ months with incomplete care plans). Here's what a PostKnock reactivation campaign looks like:
That's a 21:1 return on a $948 investment.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific chiropractic campaigns
PostKnock keeps PHI off the postcard by default. Marketing communications to your own patients are typically permitted under HIPAA without a BAA — we don't sign Business Associate Agreements and we don't ask you to upload PHI. Read our healthcare compliance approach →
PostKnock chiropractic recall postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send.
The most effective chiropractic recall cards include: a wellness-focused message (not just pain), a clear offer (free consultation or adjustment discount), your practice name and phone number, and a QR code linking to online scheduling. PostKnock templates include all of these with smart variable fields that auto-fill each patient's name.
Patients who dropped their care plan respond best to a multi-touch approach. Start with a postcard framed around wellness ("your body may have changed since your last visit"), follow up with a personal phone call from the front desk, then send a second postcard emphasizing that minor misalignments can become chronic problems. A 3-wave campaign over 8 weeks typically reactivates 3–5% of lapsed patients.
Yes — direct mail achieves 5–9x higher response rates than email for healthcare practices. Postcards have a 100% open rate (no envelope to throw away), and patients who dropped off are unlikely to open your emails. Adding phone follow-up calls further increases reactivation rates, making postcard + call sequences significantly more effective than email alone.
Yes. Most chiropractic practice management systems (ChiroTouch, Jane App, ChiroFusion, Eclipse, Genesis) let you export inactive patients as a CSV file. Filter by "last visit date" to pull patients overdue 6+ months, then upload the CSV to PostKnock. Our import wizard auto-maps name, address, and phone columns.
The best time is as soon as a patient has been inactive for 60–90 days — before they fully disengage. Seasonal peaks also work well: January (New Year's resolutions), early spring (getting active again), and fall (before holiday stress). PostKnock campaigns run continuously, so you can set them up once and let the automation handle the timing for each patient.
30 minutes from signup. Upload your CSV from ChiroTouch, Jane, Genesis, or any other practice management system, pick the Lapsed Patient Reactivation playbook, customize the offer, and click Launch. Postcards mail via USPS First-Class within 1–2 business days.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.
Most practices spend 4–6 hours on a recall mailing (designing, addressing, stuffing, applying postage). PostKnock takes 15 minutes and costs less per card than retail postage alone. The multi-wave + call follow-up sequence also adds reactivation rate that one-off mailings can't match.
Stop sending postcards and hoping. Start sending postcards and calling.
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Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 BLS (Bureau of Labor Statistics) and IBISWorld, “Chiropractors in the US — Number of Businesses,” 2024.