PLANNED — POST-LAUNCH
EDDM Support is on the Roadmap
Every Door Direct Mail — USPS's geographic-targeting product — is on the PostKnock post-launch roadmap. Cheaper postage, no list needed, perfect for hyperlocal blanket campaigns. Join the waitlist below and we'll let you know when it's ready.
What EDDM is
Every Door Direct Mail (EDDM) is a USPS service that lets you mail to every address on a chosen postal carrier route — without buying or maintaining a mailing list. You pick the carrier route on a USPS map (typically a few city blocks), drop off the printed pieces at the local post office (or have your direct-mail vendor handle bulk submission), and every household and business on that route gets your postcard.
Two things make it interesting:
- Postage is dramatically cheaper. EDDM postage runs about $0.22/piece versus $0.55+ for First-Class. On a 5,000-piece campaign that's a $1,500+ savings.
- You don't need a list. No CSV upload. No data hygiene. You pick a ZIP — and within that ZIP, the routes you want — and ship.
The trade-off: targeting is geographic only. You can't pick "homeowners with kids ages 5–12" via EDDM the way you can with a purchased list. And because no recipient name is captured, you can't trigger a follow-up phone call to specific addresses afterward.
When EDDM makes sense
EDDM wins for:
- ✓ Brand-new businesses with no customer list yet
- ✓ Restaurants, dry cleaners, salons announcing a grand opening
- ✓ Hyperlocal services with a tight delivery radius (under 3 miles): pizza, plumbers, mobile auto repair
- ✓ "Saturate the neighborhood" awareness campaigns where reach matters more than precision
- ✓ Real-estate farming a specific subdivision before a listing comes up
EDDM is NOT a fit for:
- × Existing customer recall (you have their address — use targeted)
- × Niche professional services where most households aren't the right buyer (CPAs, specialty medical, B2B)
- × Campaigns that need a follow-up phone call (no recipient list)
- × Practices needing HIPAA-aware patient recall (EDDM is anonymous, but it's also blanket and untargeted — targeted is the right tool)
EDDM in PostKnock — status
Status: planned, post-MVP. EDDM is on our post-launch roadmap. We haven't committed to a specific release date yet — the scope and timing depend on customer demand, so the waitlist signal genuinely matters. We're not building it in stealth and we don't want to promise something we can't yet deliver.
When we do build it, the things we'd want to get right (based on conversations with prospective customers) include:
- A route picker that's actually usable (pick a ZIP, see carrier routes with household and business counts, and an estimated cost — no exporting CSVs)
- EDDM-compliant postcard sizing baked into the design tool, so users can't accidentally design something that won't qualify for the EDDM Retail rate
- Industry-flavored starter content for EDDM-friendly use cases — restaurant grand openings, mobile-service radius targeting, "hello new neighbor" salon, real estate farming
- QR-code tracking so a geographic blanket campaign still produces measurable response data
- Bulk submission handled for you, so nobody has to drop bundles at a post office
Want it sooner? Tell us your use case — high-signal waitlist requests are the single biggest driver of when we start the build.
Until then: the bridge
If you want EDDM-style geographic blanket coverage in the meantime, two options:
- Use a third-party EDDM service today. PostcardMania, Vistaprint EDDM, or your local print shop can submit EDDM campaigns. You'll pay design fees and wait 2–3 weeks but the campaign goes out.
- Use PostKnock targeted today on a purchased list. Buy a 5,000-name geographic list ($300–$500), upload it, and run a targeted campaign. More expensive per piece than EDDM but you get phone follow-up, names, and per-recipient tracking. Often the better economics for service businesses with high lifetime value per customer.
EDDM FAQ
Can I do EDDM today via PostcardMania or another vendor?▼
Yes — EDDM is a USPS product, not a vendor product. PostcardMania, Vistaprint, and your local print shop can all run EDDM campaigns today. The catch: design fees ($300–$1,000 per design), longer turnaround (2–3 weeks), and no integrated phone follow-up. PostKnock will deliver EDDM with the same self-serve workflow as our targeted campaigns when it ships.
Why doesn't EDDM exist in PostKnock yet?▼
Honest answer: building the right wizard takes engineering time. EDDM has its own size requirements (must be at least 6.125×11.5 to qualify), carrier-route selection logic, and a different USPS submission flow. Doing it badly is worse than not doing it. We're prototyping EDDM (carrier-route filtering, route picker UI) with our print/mail subprocessor.
How is EDDM priced?▼
USPS EDDM postage is currently around $0.22 per piece versus $0.55+ for First-Class. Add ~$0.10 per piece for printing on a 6.125×11.5 card. Total cost lands near $0.30–$0.40 per piece versus $0.79–$1.05 for our current targeted campaigns. EDDM is significantly cheaper but trades off targeting precision.
When EDDM launches, will my existing PostKnock account work?▼
Yes. EDDM will be a campaign type alongside the existing targeted campaigns. Same dashboard, same design tools, same QR/UTM tracking.
Will EDDM include phone follow-up?▼
By definition, no. EDDM is anonymous-by-route (you don't get the recipient names). Phone follow-up requires a known list. EDDM customers typically pair an EDDM blanket campaign with a separate targeted PostKnock campaign for known leads.
How do I join the waitlist?▼
Email legal@postknock.com with your ZIP, vertical, and estimated pieces per month. We'll prioritize launch beta access by demand and use case fit.
Want EDDM sooner?
Tell us your ZIP, vertical, and estimated volume. We're prioritizing beta access by demand.
Join the EDDM Waitlist