What You'll Actually Send
Four design styles, all themed for real estate agents and ready to customize. Just-sold front, free CMA offer back — just pick the look that matches your brand.
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Just-sold cards, neighborhood farming, and free home valuation campaigns. Pre-built playbooks for real estate agents.
Start Free — No Credit CardListing leads aren't generated by a single mailer — they're generated by being the agent the homeowner sees every month for 12–18 months. The math only works when you commit to the cadence.
Just Sold Postcards — 3 waves to a 500-home neighborhood, blanketing the area surrounding the sale
Property photo, sold price, "Just Sold in your neighborhood." QR to a free CMA request form. Mails within 7 days of closing.
Neighborhood-specific stats: median sold price, days on market, inventory. Reinforces local expertise. Free CMA QR.
"What's your home worth in today's market?" Free CMA, no obligation. Phone follow-up for anyone who scans the QR.
Four design styles, all themed for real estate agents and ready to customize. Just-sold front, free CMA offer back — just pick the look that matches your brand.
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Choose "Just Sold Postcards" or "Neighborhood Farming." Wave timing, copy direction, and CMA-offer call scripts are pre-configured.
Pull homeowners from ListSource, ProspectsPLUS, Cole Realty Resource, or your MLS by zip + carrier route. Export as CSV. Our import wizard auto-maps the columns.
Postcards mail automatically via USPS. CMA-request leads from the QR drop into your call queue. Subsequent waves schedule themselves.
Pre-loaded scripts for free CMA outreach. Log call outcomes. Warm leads get flagged. The cadence runs itself for 12 months.
A typical neighborhood farm has 500 homeowners. Here's what a PostKnock 3-wave just-sold sequence looks like:
8:1 ROI on the first listing alone — and most farms produce 3–5 listings per year once the cadence is consistent.
Run your own numbers in the ROI calculator.
Free to explore — you only pay when you're ready to send. 30-day money-back guarantee.
Single-wave postcard campaigns · Unlimited contacts · From $1.05/piece
Everything in Free + calls, sequencing · From $0.79/piece
Per-piece pricing includes printing + USPS First-Class postage. No hidden fees.
PostKnock also works for
Specific real estate campaigns
PostKnock real estate postcards start at $1.05 per 4x6 postcard on the Free plan, and drop to $0.79 on Pro. There are no setup fees, no minimums, and no contracts. You only pay for what you send. Pricing includes printing and USPS First-Class postage.
Pick a 300–700 home neighborhood (one carrier route is ideal), then mail those same residents 6–12 times per year with a mix of just-sold cards, market updates, and free CMA offers. Most agents farm one neighborhood for 18–24 months before listings consistently come from it. The agent who shows up monthly wins; the one who mails twice and quits doesn't.
Property photo, sold price, days on market, your headshot, brokerage logo, and a clear call-to-action like "Curious what your home is worth? Call for a free CMA." Avoid jargon like "absorption rate" or "median PSF." Keep the copy human. Add a QR code that deep-links to a CMA request form.
For sphere campaigns to past clients, your MLS export and CRM contacts work. For farming a new neighborhood, services like ListSource, ProspectsPLUS, or Cole Realty Resource pull homeowner lists by zip + carrier route. Export as CSV with name, address, and (if available) phone. Upload to PostKnock and the import wizard auto-maps the columns.
Yes when they include your name, broker name, and license number per state advertising rules. PostKnock templates leave space for required disclosures. RESPA only kicks in if you're co-marketing with a lender or title company — for solo agent farming or just-sold cards, standard real estate disclosures are sufficient. Always confirm with your broker on state-specific requirements.
Industry data and broker training programs consistently land on 7–12 touches over 12–18 months. Most agents quit after 2–3 mailings, which is why farming has a reputation for being expensive. The math works when you commit to a 12-month plan and stick with it. PostKnock automates the cadence so you don't have to remember to mail.
Yes, especially with QR-code-to-form deep linking. Free CMA postcards convert at 0.5–1.5% on cold farm lists and 3–5% on past-client sphere lists. The leads who request a CMA are typically 90+ days from listing, so a phone follow-up sequence to nurture them through the timing is essential.
Yes. Most homeowner list services (ListSource, etc.) tag owner-occupied vs. absentee owner vs. renter. For farming, owner-occupied is the right filter. For investor lists, absentee owner is the segment. PostKnock imports any CSV format, so however you slice the list externally, you can upload it.
Yes. Pro is $99/mo (or $799/yr — save $389). Cancel anytime from Settings → Billing. After cancellation you keep Pro features until your billing period ends, then revert to the Free plan automatically. No contracts, no cancellation fees, no exit calls. Annual plans include a 30-day money-back guarantee.
Stop sending one-off cards. Start running the cadence that actually generates listings.
Start Free — No Credit CardContact Sales
Tell us about your needs and we'll put together a custom plan.
1 ANA (Association of National Advertisers), Response Rate Report 2023, published February 2024.
2 National Association of REALTORS®, Member Statistics, 2024.