Be the first business a new neighbor hears from. Edit a welcome headline, a move-in offer, a call-to-action and a QR code, then mail it — with optional front-desk follow-up calls. Start on the free plan, no credit card required.
People who just moved are actively choosing new local providers — a dentist, a cleaner, a place to treat themselves — all at once. Their old routines and loyalties are up for grabs, and most competitors aren't reaching out. A friendly "welcome to the neighborhood" postcard arrives at exactly the right moment, and a quick follow-up call turns a curious new resident into a first appointment.
New residents haven't picked a provider yet. A welcome card that lands in the first weeks helps you get there first — while their habits are still forming.
Industry studies (ANA Response Rate Report) typically report direct-mail response in the low single digits — and a physical card is one of the few channels that can find a household that just changed its address. Treat any figure as an estimate, not a promise.
A welcome postcard plus a friendly follow-up call from your front desk a few days later (the built-in Call Queue, a Pro feature) consistently outperforms either channel alone. PostKnock sequences both for you.
Response and ROI vary widely by industry, offer, and list quality. Figures above are industry-standard ranges, not PostKnock results.
Each is a 4×6 front design with an editable headline, offer, call-to-action, and a real QR code (link it to your booking page or phone number). Open any one in the Design Studio and make it yours — for free.
Bright Smile Dental
New to the area? Meet your new family dentist.
New-patient exam + cleaning, $59 for new movers
Greet households that just moved in with a warm welcome and a low-friction new-patient offer to lock in a first cleaning.
Customize this free →Glow Med Spa & Wellness
Your new neighborhood spa says hello.
$50 welcome credit on your first facial or treatment
Introduce your spa to new arrivals with a welcome credit and an easy QR link to your online scheduler.
Customize this free →FreshStart Home Cleaning
Settle in — let us take the cleaning off your list.
$40 off your first move-in deep clean
Catch new homeowners and renters at peak need with a move-in deep-clean offer and a QR link to book in seconds.
Customize this free →Previews are illustrative mockups. Business names, offers, and results shown are examples only — edit every field in the Design Studio. Postcards print at 4×6, 6×9, or 6×11.
Open any design above in the Design Studio. Swap the welcome headline, move-in offer, CTA, colors, and logo, and point the QR code at your booking page or phone number.
Purchase a new-mover list from a list provider for the ZIP codes and new developments near you, or use a named list of addresses you already have, then import it as a CSV — the wizard auto-maps the columns. PostKnock does not connect to any data source or CRM directly; the supported path is a CSV import.
Postcards print and mail via USPS First-Class, with QR-scan tracking built in. On Pro, layer in front-desk follow-up calls through the Call Queue and run a multi-touch wave sequence (unlimited waves) from a pre-built playbook.
Customize templates and build campaigns for free. You only pay per piece when you send.
Single-wave postcard campaigns · Design Studio · QR tracking · From $1.05/4×6 piece
Everything in Free + Call Queue & multi-wave sequences · From $0.79/4×6 piece
Per-piece pricing includes printing + USPS First-Class postage, paid from your wallet. Pro is $99/mo or $799/yr. No setup fees, no minimums, no contracts.
New mover resources & industry templates
Yes. Editing any template in the PostKnock Design Studio is free, with no credit card required. You only pay per piece when you actually mail — from $1.05 per 4×6 card on the Free plan and from $0.79 on Pro. Printing and USPS First-Class postage are included in that per-piece price.
A genuine "welcome to the neighborhood" tone, a specific first-time or move-in offer, your business name and phone number, and an easy next step — a QR code to your booking page works well. New residents respond best to a concrete reason to try you now, before they settle into other providers. Every field in these templates is editable.
Results vary by industry, offer, and timing, so treat any number as an estimate. Industry studies (such as the ANA Response Rate Report) typically report direct-mail response in the low single digits. New movers are a strong audience because they are actively choosing local providers, and pairing the postcard with a follow-up phone call generally lifts response further.
Every PostKnock postcard is addressed to a named recipient, so the supported path is a CSV import. Purchase a new-mover list from a list provider for the ZIP codes you're targeting, or use addresses you've collected yourself, and import the file — the import wizard auto-maps the columns. PostKnock does not connect to any new-mover data provider or CRM directly. True EDDM saturation — mailing every home on a carrier route without names — is on our roadmap: see postknock.com/eddm.
PostKnock includes pre-built playbooks and starting designs for 50+ industries — dental, med spa, home cleaning, HVAC, optometry, veterinary, chiropractic, salons, plumbing, landscaping, and many more. The three above are examples; you can adapt any template to your business in the Design Studio.
Yes, on the Pro plan. After a welcome postcard is delivered, the built-in Call Queue populates so your front desk can work a daily list of follow-up calls using per-wave scripts. You can also run multi-touch wave sequences (unlimited waves) so households that don't respond automatically advance to the next touch.
PostKnock supports three sizes: 4×6, 6×9, and 6×11. The templates above are shown at 4×6, the most common and lowest-cost option. You can switch sizes in the Design Studio at any time.
Customize a new mover template free, then mail it — with optional follow-up calls.
Start Free — No Credit Card